The "It" Factor
The media has been exploding in the past 24 hours discussing, dissecting and debating the merits of Chicago Bears' quarterback Jay Cutler's toughness. The debate is rather bland, but the style of debate is what makes this interesting from a public relations/media standpoint. Years ago, if players questioned the cajones of a guy on another team, it rarely leaked to the media and if it did it wasn't until much later.
However, in the world of instant access reactions, opposing NFL players were tweeting about Cutler's knee injury in Sunday's NFC Championship Game almost immediately. The majority appeared to be calling him out as not sucking it up and playing through the pain. And that leads into another question of what can be called the "It" factor. ESPN columnist Rick Reilly recently penned a column bashing Cutler as one of the most despised players in the league. He actually used the phrase Cutler looks like he is wearing sandpaper underwear. So is it surprising that other players and the media are jumping on him? No, it should not be. He does not have "it" factor that allows fans and the media to overlook his problems. He actually has the anti-it, which causes that group to pile on.
It is an interesting dilemma..the it factor.
However, in the world of instant access reactions, opposing NFL players were tweeting about Cutler's knee injury in Sunday's NFC Championship Game almost immediately. The majority appeared to be calling him out as not sucking it up and playing through the pain. And that leads into another question of what can be called the "It" factor. ESPN columnist Rick Reilly recently penned a column bashing Cutler as one of the most despised players in the league. He actually used the phrase Cutler looks like he is wearing sandpaper underwear. So is it surprising that other players and the media are jumping on him? No, it should not be. He does not have "it" factor that allows fans and the media to overlook his problems. He actually has the anti-it, which causes that group to pile on.
It is an interesting dilemma..the it factor.
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