Showing posts with label strategy. Show all posts
Showing posts with label strategy. Show all posts
The Dissipating Strength of our South Carolina Incumbents?
According to an article by The Washington Post's Chris Cillizza, recent elections in our neighboring states have proven that the power wielded by incumbents running for re-election, well, just... isn't there anymore.
Cillizza says "Voters don't like incumbents these days", pointing to recent defeat of NJ Governor Jon Corzine and the fact that NYC Mayor Michael Bloomberg barely managed to eke out a win even after far outspending his challenger.
Notably, Cillizza also remarks, "While it's likely that any sustained sentiment of this sort will hurt Democrats more than Republicans, this sort of political environment is decidedly unpredictable and could lead to surprising defeats for presumed safe incumbents -- of both parties -- next November." He says constitutents are quite simply just not intrigued by the politicians they currently have in office.
This comment is particularly interesting because in South Carolina, while Democratic incumbents are certainly susceptible to failure, our state is traditionally dominated by Republicans. So, for example, how will Cillizza's prediction play out when it comes to powerhouse incumbents Jim DeMint and Joe Wilson?
On top of that, we have side spin of the Mark Sanford affair, and how that issue affects the South Carolina Republican Party's candidates should prove quite interesting. Don't forget to read the full article from WaPo.
Cillizza says "Voters don't like incumbents these days", pointing to recent defeat of NJ Governor Jon Corzine and the fact that NYC Mayor Michael Bloomberg barely managed to eke out a win even after far outspending his challenger.
Notably, Cillizza also remarks, "While it's likely that any sustained sentiment of this sort will hurt Democrats more than Republicans, this sort of political environment is decidedly unpredictable and could lead to surprising defeats for presumed safe incumbents -- of both parties -- next November." He says constitutents are quite simply just not intrigued by the politicians they currently have in office.
This comment is particularly interesting because in South Carolina, while Democratic incumbents are certainly susceptible to failure, our state is traditionally dominated by Republicans. So, for example, how will Cillizza's prediction play out when it comes to powerhouse incumbents Jim DeMint and Joe Wilson?
On top of that, we have side spin of the Mark Sanford affair, and how that issue affects the South Carolina Republican Party's candidates should prove quite interesting. Don't forget to read the full article from WaPo.
A Bit "Hoki"...or not? Using Google AdWords as a PR Strategy to Combat Negative Journalism
Anyone who loves a crispy, classic McDonald's Filet-o-Fish may have been just as horrified as many other Americans were to read in a September issue of the New York Times that hoki, the somewhat generic fish used in that fried McD's goodness, are dangerously near depletion. Hoki farmers in New Zealand, who harvest hoki fish in mass quantities to keep up with demand, were of course none too happy with the story.So what did the New Zealand Seafood Industry Council do on behalf of its hoki farmers? They bought Google Adwords that people who might be fishing for more online information about the story might search for, such as new york times and hoki. And those Google ads that, as a result, online searchers saw pop up? They were, of course, blatantly critical of the New York Times piece.
The reporter, too, found himself caught up in the ensuing stir - his name was one of the Google AdWords purchased. If someone Googled "William Broad", they would see ads pop up denouncing his New York Times hoki story.
We won't re-hash the entire story written by Harvard's Nieman Journalism Lab, but this one is a must-read. See more.
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