Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts
The Fast World of Euphoria
Kyle Parker will play another season of Clemson Tiger football -- ending months of speculation as to whether the talented signal caller would be back at Death Valley or trying to make his way through the minor-league valleys of the Colorado Rockies.
How did we hear about it? Through friends on Facebook posting how happy they were. No links. No news trucks. Just word of mouth as it spread like wildfire amongst Clemson fans. Welcome to the ever-changing world of breaking news coverage. The old days of waiting for a newspaper to drop a story off on the porch step are gone, but not quite obsolete. Newspapers, magazines, television stations and radio still serve an amazing purpose in the world of news gathering. But social media has found a platform...delivering news fast and quickly. Not always accurately, but always quickly. This changes how we see and seek media. As a media relations firm, Brett is constantly finding ways to fine tune the media message.
It's the fast world of euphoria now.
How did we hear about it? Through friends on Facebook posting how happy they were. No links. No news trucks. Just word of mouth as it spread like wildfire amongst Clemson fans. Welcome to the ever-changing world of breaking news coverage. The old days of waiting for a newspaper to drop a story off on the porch step are gone, but not quite obsolete. Newspapers, magazines, television stations and radio still serve an amazing purpose in the world of news gathering. But social media has found a platform...delivering news fast and quickly. Not always accurately, but always quickly. This changes how we see and seek media. As a media relations firm, Brett is constantly finding ways to fine tune the media message.
It's the fast world of euphoria now.
Brett is on Facebook
Brett is on Facebook! We don't currently have a web link to a page with a "username", as Facebook is right now only giving these to original Facebookers. But if you type "Brett" in the search box and look under "Pages" (rather than people or groups), you should see us in the top five or ten results. Look for the Brett logo. We invite you to become a fan of Brett on Facebook and encourage your Facebook friends to do the same! Thanks for your support.
Relating to Your Public: Web 2.0, Social Media and Public Relations
We have written about this before, but we read some powerful information today that shows just how effective social media really is when it comes to building your business. McKinsey Quarterly released results from a survey on companies who have incorporated Web 2.0 (social media) technologies and ideas, with the results overwhelmingly reporting that businesses have seen an increase in "measurable business benefits, including more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues."Another important point that the McKinsey Quarterly study found was that Web 2.0 interaction between businesses and customers has summarily boosted interaction between the two, with this organization-customer bonding leading to improved customer satisfaction. No matter who your public is... be it your customers, your local community, the media, government officials, or the citizens you hope will elect you to office, finding your landing spot in the sea of social media seems to be a high-caliber cornerstone of doing business in today's world.
But with this sudden influx of public outreach possibilities through Web 2.0, there is also a downside. Someone has to do the behind-the-scenes work. Most companies currently engaged in social media have either handed it off as additional work to a current employee, hired someone new as part of their internal staff to do the job, or outsourced Web 2.0 to a public relations or marketing firm. When you have a staff with a schedule that is already stacked with responsibility, sometimes hiring an outside PR firm to take the social media undertaking off your shoulders can be a relief. Read more about a high-level PR exec's take on social media for the business community here.
Some Great Social Media Links...
Whether you're in business, politics, public relations, media or any other field, chances are (more than quite high!) by now you have heard the term "social media", or social interaction via technology. We won't go into a complex explanation of this networking phenomenon, as there exists quite a plethora on the web of valuable information and social media resources.
This past Monday, however, we were fortunate to be able to attend the Social Fresh social media conference in Charlotte - essentially a powerhouse gathering of some of the most reputable, knowledgable social media pros from around the country. From what they had to say, it seems like social media will eventually become the norm; its use just as prevalent and widespread in society as email is today. The dynamism and potential that "SM" holds seems to be unlimited, whether you want to use for political purposes, PR or marketing for your business or event, or just to connect to others.
Take a look at the links below to some great social media information from some of the best out there. Nearly all of the information can be adapted to a variety of professional fields.
Social Business Design - includes other great info and feedback from keynote speaker David Armano
Basics of Social Media ROI - Greenville, S.C. Marketing pro Olivier Blanchard's slideshow
Videos of Social Fresh Speakers - on Charlotte Observer columnist Jeff Elder's blog (search for "social fresh")
This past Monday, however, we were fortunate to be able to attend the Social Fresh social media conference in Charlotte - essentially a powerhouse gathering of some of the most reputable, knowledgable social media pros from around the country. From what they had to say, it seems like social media will eventually become the norm; its use just as prevalent and widespread in society as email is today. The dynamism and potential that "SM" holds seems to be unlimited, whether you want to use for political purposes, PR or marketing for your business or event, or just to connect to others.
Take a look at the links below to some great social media information from some of the best out there. Nearly all of the information can be adapted to a variety of professional fields.
Social Business Design - includes other great info and feedback from keynote speaker David Armano
Basics of Social Media ROI - Greenville, S.C. Marketing pro Olivier Blanchard's slideshow
Videos of Social Fresh Speakers - on Charlotte Observer columnist Jeff Elder's blog (search for "social fresh")
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