The Fast World of Euphoria

Kyle Parker will play another season of Clemson Tiger football -- ending months of speculation as to whether the talented signal caller would be back at Death Valley or trying to make his way through the minor-league valleys of the Colorado Rockies.

How did we hear about it? Through friends on Facebook posting how happy they were. No links. No news trucks. Just word of mouth as it spread like wildfire amongst Clemson fans. Welcome to the ever-changing world of breaking news coverage. The old days of waiting for a newspaper to drop a story off on the porch step are gone, but not quite obsolete. Newspapers, magazines, television stations and radio still serve an amazing purpose in the world of news gathering. But social media has found a platform...delivering news fast and quickly. Not always accurately, but always quickly. This changes how we see and seek media. As a media relations firm, Brett is constantly finding ways to fine tune the media message.

It's the fast world of euphoria now.

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