Holy Good Publicity, Ford Man
Remember those stories that American automakers were dead? Well, it turns out that at least Ford is doing well. Very well. Extremely well. In fact, $2.6 billion worth of well. The company is rolling, but the question will the general public even notice?
The question is serious. General opinion sometimes often outweighs reality. And when opinion becomes fantasy, well things can get dicey. The media likes to jump on trends. Something is growing? Wow, it must be the big new thing. And the old thing is dead. And if it isn't dead, the media will declare it dead. It doesn't matter if the new thing has barely any of the sales volume that the old thing had. Example? Look at how critics treat television and movies. A television show such as Gossip Girl is considered a hit, while a movie that draws 10 times the amount of viewers of the show in one weekend can be a flop.
That is why companies need to practice and keep up their media relations. That is why they need to call Brett. We won't let you become the old thing.
The question is serious. General opinion sometimes often outweighs reality. And when opinion becomes fantasy, well things can get dicey. The media likes to jump on trends. Something is growing? Wow, it must be the big new thing. And the old thing is dead. And if it isn't dead, the media will declare it dead. It doesn't matter if the new thing has barely any of the sales volume that the old thing had. Example? Look at how critics treat television and movies. A television show such as Gossip Girl is considered a hit, while a movie that draws 10 times the amount of viewers of the show in one weekend can be a flop.
That is why companies need to practice and keep up their media relations. That is why they need to call Brett. We won't let you become the old thing.
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