Showing posts with label RNC. Show all posts
Showing posts with label RNC. Show all posts
Michael Steele: How Real is Too Real?
Labels: GOP, Michael Steele, politics, PR, public relations, RNC

All one must do is upload a photo, select the Steele delineation of choice, and post the pièce de résistance for public commentary.
Steele has purported to want to focus Republican Party efforts on "emerging as the party of new ideas" by putting "energy, the focus, and the determination to turn our timeless principles into new solutions for the future". The "hipster" feel of the website certainly suggests the concept of new ideas, but does not claim to be affiliated with Steele. In fact, it bears a disclaimer that says: "Keeping It Real With Michael Steele is an independent project and not associated with any political party, organization, or company".
How, then, will this lone website affect Michael Steele as it makes its viral rounds on email, social media and the internet as a pass-along link and in blogs like ours, giving it more exposure? On one hand, the site may create public noise because of its cutesy creativity and as a result boost Steele's image and further his platform of new solutions. But because users can post almost any photograph, the website has risky potential to feature depictions that may or may not be favorable to the chairman.
View the website and let us know your thoughts.
As a side note, Steele's mother Maebelle Turner, was born into an African-American sharecropping family in our state -- South Carolina.
Why GOP.com's Mistakes May Not Be So Costly After All
Labels: crisis management, GOP, politics, PR, public relations, RNC

Critics pounded the site for looking too much like the Chinese flag, being short on content and crashing. Steele changing the name of his blog to "Change the Game" from the much-mocked initial title "What Up" didn't help much with the critics, either.
Bugs and other glitches aside, problems will eventually get fixed. But as you've probably heard many a time, no press is bad press. Our initial thoughts were how many MORE people will, as a result, be driven to the GOP.com website. GOP.com got many more web hits, links and traffic because of what's been called "negative press". Probably far more people - Republicans, Democrats, Independents and those unaffiliated with any party - are now familiar with and/or interested in the site, as a result.
So What Up with GOP.com? It may Change the Game more than you think.
More on the re-launch of GOP.com:
Wesley Donehue had some great insights.
The Washington Post
Politico
We also just learned via The Discust that there is a GOP site specific to South Carolina.