The Cruise Industry in Crisis?
on Friday, November 12, 2010
Labels: Carnival, cruise industry, public relations
The cruise industry got another black eye this week when a Carnival liner limped into port after not having power for three days. That follows the many lurid tales that the media has found in the past few years about diseases on such boats, people vanishing mysteriously and accidents.
It would seem the industry is cursed in the media, which got us to talking about how the various cruise companies can handle this in a public relations matter. They are making their efforts known somewhat. They offered all 3,300 passengers free travel home, comped their tickets for the failed voyage and offered them vouchers for a free cruise at any time in the future. It's a good idea on assuaging the public relations disaster, but it did split the Brett team. Half of said the people should take the tickets because in reality they aren't going to face a problem like this again. The others said no way. People won't want to get back on a cruise ship after what happened.
The other question we bounced around was how bad was it actually? They weren't forced into life rafts for three days in shark infested waters. They weren't trapped in a mine. They were not on a battle front somewhere. They were in the relatively peaceful environments off a boat at sea drinking luke-warm beer and eating cold sandwiches. That is a good day for many people. Yet, some of the passengers made it sound like they were in a prison camp broiling under the Mississippi sun.
Will there be lawsuits? Most likely. Should there be? That is a tougher question. The one clear thing is the cruise industry faces a crisis?
It would seem the industry is cursed in the media, which got us to talking about how the various cruise companies can handle this in a public relations matter. They are making their efforts known somewhat. They offered all 3,300 passengers free travel home, comped their tickets for the failed voyage and offered them vouchers for a free cruise at any time in the future. It's a good idea on assuaging the public relations disaster, but it did split the Brett team. Half of said the people should take the tickets because in reality they aren't going to face a problem like this again. The others said no way. People won't want to get back on a cruise ship after what happened.
The other question we bounced around was how bad was it actually? They weren't forced into life rafts for three days in shark infested waters. They weren't trapped in a mine. They were not on a battle front somewhere. They were in the relatively peaceful environments off a boat at sea drinking luke-warm beer and eating cold sandwiches. That is a good day for many people. Yet, some of the passengers made it sound like they were in a prison camp broiling under the Mississippi sun.
Will there be lawsuits? Most likely. Should there be? That is a tougher question. The one clear thing is the cruise industry faces a crisis?
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