Brett Banter

The Sword and the Script blog's Frank Strong wrote an enlightening post back in June that underscores strategies for dealing with negative bloggers. While traditional PR is all too familiar with negative feedback through traditional means such as editorial pages, product reviews and telephone comment lines, the digital and internet age has stirred a whole new pot of feedback opportunity. Between social media, blogs and other contemporary forms of communication that allow people to produce user-generated content, the world is more alive than ever with criticism, evaluation and assessment opportunities.

Bloggers can self-promote as experts on just about anything they wish, and depending on their readership, their work can have an impact on your PR efforts. Strong offers some great tips for intervening with a negative blogger.

Read them here.