Brett Banter

As we begin digging tooth and nail into the heat of the 2010 election, South Carolina candidates no doubt long ago began seeking the constituent rapport, image-boosting press coverage and essential political endorsements that are so synonymous with crafting a solid public image. It's no secret that to get elected, you have to be liked... by a lot of people.

Senator Larry Grooms, a Republican candidate for Governor, has until recently been trailing behind in the Republican primary, particularly in regards to fundraising. Two of his opponents, Henry McMaster and Gresham Barrett, already hold notably prominent positions in the state Attorney General's Office and in U.S. Congress, respectively.

But Grooms might already see the tide shifting considerably in his favor thanks to his role in a recent deal with Denmark-based Maersk.

Back in 2008, Maersk, a shipping line located in Charleston, announced its intentions to pull its business from the state because of failing efforts to renegotiate a deal with port labor unions. Grooms got involved in the Maersk deal, hosting meetings not only in his offices but also in his home down in Charleston. Grooms co-authored a port restructuring bill, the passage of which played a pivotal role in convincing Maersk that remaining in Charleston would be financially sound. On October 22, 2009, Maersk announced it would not leave but rather enter into a revised contract with the State Ports Authority through 2014.

If Grooms can capitalize on this recent profile boost and his role in aiding South Carolina's economy, he can truly lionize his place in the Republican primary for Governor. He needs to have viral links to articles spotlighting his involvement making the internet rounds; he needs supporters writing letters to the editor on his behalf; he needs laud and congratulations circulating all over Twitter and other social media. Grooms truly needs to get the word out about his involvement in the deal, especially to his constituents. And while some people eat up South Carolina politics each and every day, the majority don't... and as a result probably don't even know about Grooms' involvement. PR opportunities offer a limited window of maximization opportunity, and now is his time.

SCHotline Blog's Michael S. Smith II wrote an in-depth piece on the subject that is a must read; view the article here.