A Slightly Different Social Media and Public Relations Perspective...
Inasmuch as we have talked about the importance of Twitter and other forms of social media when it comes to public relations and networking, an interesting post from Lindsay Olson's recruiting and public relations blog (of which we are subscribers) landed in our email inbox this morning.
The author, Jonathan Rick of Booz Allen Hamilton, a strategy and technology consulting firm, actually points out the benefits of not joining the party on the social media train... that is, at least when it comes to your own personal social media pages and "self-branding". In Rick's perspective, professionals who spend less time working to build their OWN social media notoriety are actually putting those extra hours and efforts into producing for their clients. Read more about his theory here.
The author, Jonathan Rick of Booz Allen Hamilton, a strategy and technology consulting firm, actually points out the benefits of not joining the party on the social media train... that is, at least when it comes to your own personal social media pages and "self-branding". In Rick's perspective, professionals who spend less time working to build their OWN social media notoriety are actually putting those extra hours and efforts into producing for their clients. Read more about his theory here.
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