Everyone's Undefeated

The first game of the 2010 collegiate football season kicks off in a little more than 24 hours when among many other games USC (that's South Carolina, not Southern Cal) hosts Southern Mississippi, which is not to be confused with a real football team unless they beat the Gamecocks.

There is a certain beauty to the first weekend of college football. There is a great mix of hype and hope. Everyone is still undefeated. Dreams of national titles are not yet dashed. Heisman campaigns are all legitimate. Every player is poised for greatness. It has supplanted Opening Day of baseball as biggest weekend for eternal optimists.

And it is a bunch of baloney stufedf between two pieces of stale bread and some off-brand mayonnaise smeared on with a bacteria-laden knife. Look at these great match-ups of the first week. Miami and Florida A&M. Presbyterian and Wake Forest. Iowa and East Illinois. West Virginia and Coastal Carolina. Texas at Rice. Alabama at San Jose State. The No. 1 team in the nation needs to play San Jose State? Was a high school team not available? And people praise this as the great American game.

And yes, there are some good games from the first week -- Virginia Tech and Boise State, TCU and Oregon State --, but the absurdity of the situation boggles the mind. The weekend starts on Thursday and goes through Monday. That's five days. That's a week, not a weekend.

It's easy to say college football has gotten bigger than its britches. It's cliche. But this is getting ridiculous. People won't take this kind of stuff it down your throat marketing campaign much longer.

Everyone is not undefeated.

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