Are You a Good Public Relations Client?
If you've made the decision to hire a PR firm, or you have been working with a PR firm for some time, you recognize that you are investing in your organization's reputation. Public relations and publicity rarely come cheap, especially if you seek quality and cogent results.
So, are you maximizing your potential with your PR firm? Like any two-way relationship, both parties must be willing to work together to make the operation run smoothly. To ensure you are reaping the full benefits of your public relations team, you should strive to be the best ...that's right... client that you can be. Take the time to assess how your company interacts with those who hold your account. Are you available to them? Do you communicate clearly? Offer them feedback on the jobs they've completed? This article from Sys-Con Media entitled Top 10 Things That Make You a Good PR Client is well-worth a read.
So, are you maximizing your potential with your PR firm? Like any two-way relationship, both parties must be willing to work together to make the operation run smoothly. To ensure you are reaping the full benefits of your public relations team, you should strive to be the best ...that's right... client that you can be. Take the time to assess how your company interacts with those who hold your account. Are you available to them? Do you communicate clearly? Offer them feedback on the jobs they've completed? This article from Sys-Con Media entitled Top 10 Things That Make You a Good PR Client is well-worth a read.
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