Brett Banter

Piggybacking on our most recent blog post about hiring professionals to handle your Web 2.0, we'd be remiss if we didn't take the opportunity to remark on Congressman Joe Wilson's recent decision to hire a professional Tweeter.

That's right, Representative Wilson, following his now-infamous "You Lie!" heckler's shout during President Obama's healthcare speech last week, has suddenly been thrust into the national spotlight. Pre "You Lie!", Wilson was a somewhat under the radar Congressman; a lesser-known Republican who was for the most part seen as congenial and easy-going. But with those two words uttered amongst the sanctity of a televised Presidential address, he suddenly catapulted himself to a whole new level of notoriety.

The chosen Wilson pro Tweeter is David All, a new media strategist whose Web 2.0 firm caters to conservative clientele. All's role ala Joe Wilson is to maintain a constant stream of Twitter updates on behalf of Congressman Wilson as well as to promote him across the political and news blogosphere. Before All stepped in to tidy up Wilson's reputation, the Congressman's Twitter account hadn't been updated since early August. Wilson is now on a roll, spewing out upwards of ten or more tweets a day.

Our point comes down to the mere fact that as amusing as Wilson's professional Tweeter hire may be, it is part of a broader strategy for the Congressman. By hiring All, Wilson is attempting to deflect some of the controversy through professionally-managed social media outreach. Meanwhile, many grassroots supporters and even many fellow Republicans have come out to back Wilson and his anti-Obamacare platform. Wilson seems to be even now using the whole episode as part of a larger tidal wave to keep his name in the media, and on the Web, and to promote his upcoming Congressional race (and raise money at the same time!).

Joe Wilson has certainly made a name for himself in South Carolina and across the country, and with his constant social media presence seems to be launching a PR campaign of his own. Check out his most recent in a string of YouTube videos, "I Will Not be Muzzled".